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Story-driven copywriting & email marketing for early childhood brands

Turn your emails into a can't-put-down series that resonates — creating more engagement, sales, and happy children learning through play.

trusted by:

because stories are the best teachers.

They bring understanding to complex ideas, spark imaginations, and evoke emotions. This is powerful, so I approach all my email marketing projects as a story unfolding. 

Why Storytelling?

Your ideal customers read the introduction, feel the call to action, and then are invited to team up with you to wrap it all up. It’s your brand's story, crafted into a captivating narrative your reader will love to follow. 

If you’ve tried creating your own emails, but time is short and the right words are elusive, I can help. Sometimes the right words just don’t come naturally. You know, those compelling words that make your readers click ‘add to cart’. Or the relatable ones that have them chuckling quietly to themselves while in line at the grocery store. 

Parents everywhere are looking to connect with others in the same stage of life.

Using my connection-focused approach, I'll craft your emails into an unforgettable narrative that resonates deeply with parents. And even better — helps them foster a lifelong love of learning for their children.

They want to give their kids the magical moments that make childhood special. And you’ve got their solution. But it’s hard to cut through all the noise and chaos of parenting to reach them. 

"Holy moly, holy moly, holy moly! Ashley. Is. Incredible. I’m so grateful for her hard work on our email marketing campaigns. Simply wow. They are too perfect."

— Andrew Tiu, Dad Verb

Flow Fix VIP Week

48 hour flow fix

email automations Audit

Intentional email flows bring an immediate boost in revenue and nurture customer loyalty for years. This is why email is a primary focus in all of my offers — but this channel doesn’t work alone.

Click below to explore the details of my early childhood marketing services. Not sure what you need? I'm always happy to chat through things — just reach out! 

Choose Your Adventure

Could your most important email flows bring in more revenue with just a few simple tweaks?

If you already have some automations in place, but you're not feeling great about their content or performance, this is the place to start.

With this audit, you choose 3 email automations for a thorough review.  I'll comb over the copy, design, and setup, then deliver a document and video with suggested changes -- from quick tips to detailed strategy.

This audit is completely personalized, with your brand's voice and goals front and center.  Because when you combine your unique style with email marketing best practices, that's when the magic (and increased revenue) happens.





Email Automations Audit

IDEAL FOR THOSE WHO AREN’T SURE WHERE TO START

  • Thorough review (including copy, design, and setup) of your 3 most important email automations
  • Detailed document and video outlining suggested changes and strategy improvements 
  • New subject line and header options
  • Suggestions for A/B testing
  • 2 weeks of email support to answer all of your audit questions
  • Clarity on exactly where you need to put your time and effort to increase email revenue and conversions

If you've been putting off one of your business's essential flows -- like your Welcome series -- for months, this will take it off your plate in a hurry.

In just 2 days, I will write, design, and set up one new flow in your chosen ESP (email service provider).  It's the quickest and simplest way to boost your email revenue for months or even years to come!


48 Hour Flow Fix

IDEAL FOR brands that are just getting started

  • 1 Automated email flow - written, designed, and set up in your email service provider
  • On-brand copy bursting with your brand's unique personality
  • Emails driving customers through their own, personal journey
  • Email strategy specific to your business - I never use templates
  • You can choose the flow you need most - Welcome, Abandoned Cart, Post Purchase, or something else.  This flow is customized for you and your needs
  • A round of revisions to make sure you love everything about your new emails
  • 2 weeks of support to make sure everything runs smoothly

  • 1 Automated email flow - written, designed, and set up in your email service provider
  • On-brand copy bursting with your brand's unique personality
  • Emails driving customers through their own, personal journey
  • Email strategy specific to your business - I never use templates
  • You can choose the flow you need most - Welcome, Abandoned Cart, Post Purchase, or something else.  This flow is customized for you and your needs
  • A round of revisions to make sure you love everything about your new emails
  • 2 weeks of support to make sure everything runs smoothly

The VIP Flow Fix is perfect for small to medium-sized businesses needing their automated flows set up and running sooner rather than later.

With this package, you get three revenue-driving, automated flows written, designed, and set-up in just one week's time. If email marketing has been on your to-do list for months, this is your chance to tackle it once and for all. And the best part - it's all done for you. So you can just sit back, relax, and enjoy those automated sales.

Flow Fix VIP Week

IDEAL FOR THOSe looking to get revenue-generating flows up and running in a hurry.

  • 3 Automated email flows - written, designed, and set up in your email service provider
  • On-brand copy bursting with your brand's unique personality
  • Automations that help drive customers through their own, personal journey
  • Strategy specific to your business - these aren't just generic, recycled email flow templates
  • You can choose the flows you need most - Welcome, Abandoned Cart, Post Purchase, Win-Back, Sunset, or something else. This week is customized for you and your needs
  • A round of revisions to make sure you love everything about your new emails
  • 4 weeks of support to make sure everything runs smoothly 

it takes time to trust even the main character.

Readers need to experience a story unfolding to really learn about the characters. What’s under the surface? What lights them up and what makes them tick? What do they care about?

Your potential customers want to know these same details about you and your brand. Especially parents trying to decide which products and services to trust with their family. 

Your website is your book’s cover. But in their inbox is where the real story can take place. These communications build the trust and connection your potential buyers need to drive that first purchase. And once they’re in and a part of your story, email can keep the conversation going.

Okay, But Why Email?

Early childhood email marketer

As a parent, I've seen my kids thrive as I’ve learned to let go. When they’re directing their own learning through play and exploration, they light up. And the learning happens naturally. 

One of my greatest joys is watching the wonder of childhood unfold right in front of me. It drives my work and my life. And that’s why I work in early childhood and parenting. I hope to help more parents find the confidence to trust their children and the learning process. 

Through data-driven marketing that's rooted in story, I help early childhood companies create meaningful and magical brand experiences, leading to increased customer loyalty and revenue. 

Hi, I’m Ashley Crowe — Parenting and Early Childhood Email Marketer, Numbers Geek, and Unschooling Mom of 3

Growing your business means more children learning through play — and that’s my ultimate “why”.

Your products lay the foundation for play-based learning (and wild imaginations).

They deserve a thoughtful strategy sprinkled with just the right amount of childhood magic and fun. This kind of intentional and responsible marketing can help you find your unique voice, grow your revenue, and set a new tone for an industry filled with screens and plastic.

Need some numbers?
  • Email marketing revenue is estimated to reach almost $11 billion by the end of 2023. (Statista)
  • 50% of people buy from marketing emails at least once per month. (SaleCycle)
  • For every $1 you spend on email marketing, you can expect an average return of $42. (DMA)

To flip to the ending — parents are looking for YOU.

Are your email marketing stats reflective of the numbers above? If not, it's time to partner up and create some magic.

And the right strategy can help them fall in love with your mission to build a more sustainable and inspired world for children everywhere.

"The pillar blog is EXACTLY what we envisioned! What a comprehensive write up. No changes — it's excellent. We're very excited and grateful for such a well-written post."

— jason, cubit education

This case study — full of actionable steps and real results — can help you gather more meaningful data while keeping your audience motivated and engaged.

Explore How To Collect More Customer Data & Increase Engagement With Simple, One-Click Email Surveys

Your next chapter is waiting to be written.

crowe copywriting

Supporting early childhood brands through story-driven email marketing.